The fantastic news for site owners - there are lots of places on the net where they are able to get Zen Cart templates that use their specific organization color scheme and branding. By using Zen Cart themes it enables the web site to use the colors and branding associated with a certain brand or perhaps an established brick and mortar retailer. It is important to have a standard branding and color scheme shared by all facets of a business enterprise to insure consumer recognition.
A website owner may decide to go and hire a web designer to give his store a highly customized look, it has some disadvantages however. First is the time essential to find the right designer with the required skill set, designing for Zen Cart is rather different from designing websites working with more popular HTML and CSS languages. So you need to hire a designer who understands how to design specifically on the WordPress platform.
Also think about the time it takes to meet with the designer, have them produce a design mock up or two, and then make revisions before final design approval. If time is of the essence then using a pre-configured quality Zen Cart Themes is definitely the route to take.
The upside to employing a designer to give your web site a custom look is that you will have an original design that helps your site and business be prominent among the others. Certainly your web-site is often the first opinion a customer has of your business- really don't miss this opportunity!
Please don't ignore the point that a professionally designed web-site instills confidence in your products and helps keep customers on your web-site, increasing the odds of them making a purchase.
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